I’m off to see the Wizard…The wonderful Wizard of BlogHer.

Posted: Thursday, July 16th, 2009


A couple of months ago Ron asked me if I’d like to go to the BlogHer conference in Chicago. I feel sheepish in admitting that I didn’t know a ton about the conference at the time. But I love the work that BlogHer is doing, I manage Education.com’s blogger relationships, and I’m an occasional blogger on our site, so I said “Sure!” and went back to my desk to learn more about the conference.

After about 15 minutes I’d worked myself into a full-fledged anxiety attack. It seemed everyone on the World Wide Web is attending this conference – or wanting to (it’s sold out!) The blogosphere was abuzz with survival guides (for those who are going and those who aren’t), party crashing strategies, and (I’m not making this up), style tips! for BlogHer ’09. I’m an experienced marketing professional who’s logged many hours at conferences and trade shows (albeit in tacky corporate logo wear rather than cute outfits). And in the more fun side of my life I’ve spent my fair share of time at parties – which I greatly enjoy. And I Blog. And I’m a Her. So what do I have to worry about? And yet – with less than a week to go before the BlogHer ’09 conference – I feel like Dorothy spinning through the air on my way to the mysterious land of Oz.

What will all the BlogHer veterans be like? (I hope they’re more friendly Munchkin than flying Monkey!) How will I figure out which of sessions to attend? And even more intimidating…which parties?!? I won a prize (in a random drawing of conferernce registrants) from Listerine’s Agent Cool Blue so at least I’ll be able to buy all the apparently very important cute yet comfortable shoes I’ll need (I think not red sparkly ones. Right?).

I have a perfectly good brain and heart – now I’m just hoping the Wizard of BlogHer will grant me some courage!

See? Dorothy found new friends and had a happy ending!

Yesterday my boss asked me what my “goals for the conference” are. I heard myself say some smart stuff about connecting with bloggers who could help spread the word about Education.com but inside I was screaming “SURVIVE!!!!”

I’ll report back next week to let you know if all the survival guides worked and I make it back in one piece (mind, body and spirit). And if any of you friendly Munchkins are reading this…post your best tips in comments here…I need all the help I can get!

Wish me luck!


Dorothy Kat

2 Responses to “I’m off to see the Wizard…The wonderful Wizard of BlogHer.”

  1. Lynn @ human, being Says:

    How funny. I AM wearing red sparkly flats–aka my Dorothy Shoes–to Blogher. I’m intimidated too. It feels unlike any conference I’ve ever gone to. We will survive! (see you at the People’s Party tomorrow night?)

  2. nixon Says:

    a friend that looks weird doesn’t necessarily bad inside. see Dorothy?

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