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isforinsects Talk to your kids about alcohol ads.
Alcohol advertising and marketing is widespread. All of us encounter commercial messages from a myriad of sources every day. What's a parent to do?
- Next time your family sits down to watch TV, use the occasion as a "teachable moment" to talk about advertising in general, and alcohol advertising in particular.
- Encourage your teen to learn how to tell the difference between the facts and the hype and to become a smarter, more responsible, and more confident consumer.
- Educators call learning to read between the lines in an ad "media literacy." Visit the National Center for Alcohol and Drug Information for information on how to look at ads with a critical eye.
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Reprinted with the permission of We Don't Serve Teens.
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