Food Companies to Restrict Marketing Aimed at Kids

What This Means to You

Of course, you can't shield kids from every ad. But you can help put marketing messages in perspective and keep them to a minimum:

• Have your kids watch public television stations.

• Record programs — without the commercials.

• Buy or rent children's videos or DVDs.

• Know what kinds of websites your kids visit and what kinds of magazines they read.

• Teach kids to be savvy consumers. Start discussions about advertised products by asking questions like, "Do you think that product is good for you?"

• Explain, when your kids ask for stuff they see advertised, that ads are designed to make people want things they don't necessarily need.

And you can do plenty to establish a healthy lifestyle at home:

• Stock up on nutritious fare and limit food that's high in fat, calories, and sugar. Make sure kids have easy access to wholesome snacks like pre-cut fruits, veggies, low-fat cheese, and whole-grain crackers.

• Don't maintain a clean-plate policy. Encourage kids to eat only when they're hungry and stop eating when they're full.

• Don't talk about "bad foods" or completely eliminate all sweets and favorite snacks. Kids may rebel and overeat these forbidden foods outside the home or sneak them in.

• Serve a healthy breakfast and make eating family dinners a top priority.

• Limit screen time (TV, video games, and computer) — no more than 1 or 2 hours a day for kids over age 2.

• Encourage regular exercise. If kids don't like sports, help them find an activity they enjoy that will keep them moving.

• Practice what you preach — make eating and exercise a family affair.

Reviewed by: Steven Dowshen, MD
Date reviewed: August 2007