The "New" SAT: A Better Test or Just a Marketing Ploy?

The 'New' SAT: A Better Test or Just a Marketing Ploy?
photo by: ccarlstead
National Center for Fair and Open Testing

In June 2002, the College Board announced a series of changes to the SAT-I that were implemented in March 2005. The action primarily responded to threats by the University of California, the SAT's biggest customer, that it planned to drop the test and to the growing number of colleges which have made test scores optional for many applicants.

None of the revisions in the test address the SAT-I's fundamental flaws such as its inaccuracy, biases, and susceptibility to coaching. In fact, some of the changes may make these problems worse. Nor has the College Board acted to crack down on widespread misuses of the SAT-I, such as requiring minimum scores for admissions or scholarships. Moreover, contrary to the marketing claims accompanying the promotion of the "new" SAT-I, the revised exam will do little to improve the quality of K-12 education.

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