The Beatles, Participatory Music & the Media Sea Change (page 3)

People often put down Rock Band and Guitar Hero as trivializing music, as "just a game" or more about partying than music. Pointing out that, 40 years ago, "an earlier generation was deeply troubled by the advent of recorded music," Radosh cites the view of Brown University ethnomusicology professor Kiri Miller that people seem either to believe these games should be teaching some "fabulous skill" or else they're having some sort of addictive or automatizing effect on you, when they actually represent "a new form of musical experience."

It looks like Paul McCartney, Ringo Starr, Yoko Ono, and Olivia Harrison have come to agree, to varying degrees. Though the Beatles one isn't quite as interactive as other Rock Band games (comparatively, it's "a 'walled garden' from which songs cannot be exported and added to a party mix alongside other Rock Band tunes, [violating] the central shuffle-and-personalize ethos of modern music consumption"), Yoko Ono sees it as art, Radosh writes, along the lines of her 1964 book Grapefruit. He cites Lennon's view in a later edition of Grapefruit: "A dream you dream alone may be a dream, but a dream two people dream together is a reality."

Apple Corps also apparently liked how a music videogame adds a physical dimension, "requires players to make a commitment of time, effort, and energy," "demands attention," makes the music multisensory. It wasn't about making the Beatles' music compelling for a new generation, Ono told Radosh. For her, McCartney, and Dhani and Olivia Harrison, it came to be about an art form evolving with its practitioners of all kinds - listeners, sharers, performers, composers, etc.

For details on how, in these games of performance simulation, players learn more about both the music and how a particular artist (e.g., Ringo Starr) plays it, look for the paragraph beginning: "Like roughly 80% of the creative team, Eric Brosius, Harmonix's director of audio is an active musician..." (Harmonix is the maker of Beatles: Rock Band). And don't miss the last page or so, where Radosh shows what he's learned from this writing project about where music is headed, then closes with a scene from the E3 videogame convention in Los Angeles this summer, when Paul, Ringo, Yoko, and Olivia appeared on the Staple Center stage together for 75 seconds to unveil the Beatles' 21st-century incarnation.

This isn't just the Beatles' and Harmonix's story. It's everybody's. It's the story of the media sea change we are all experiencing right now, and I think we parents and educators would be wise to join Apple Corps in embracing it.