Some colleges try to identify who is seriously interested in them by tracking how much contact a student has had with the college—such as requesting an interview, chatting with a representative at a college fair, e-mailing a question to an admissions officer, visiting campus—and using that information when making the final decision. A student who has initiated a good deal of contact with a college is seen as more likely to enroll than a student whose first contact with the college is the arrival of the application over the Internet, and hence is a better bet for admission. Given hard choices among candidates with similar credentials, “demonstrated interest” can make the difference between an offer of acceptance and placement on the wait-list at some colleges.
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