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Putting Your Kids on a Media Diet (page 3)

By Larry Magid
Connect Safely

Contrary to what may seem obvious, the reason for the correlation between screen time and obesity is not because media use displaces time spent in physical activities, but because, as Kaiser Foundation put it, “children are exposed to a vast number of TV ads for food products such as sodas, cereal, candy, and fast food. Other research suggests that exposure to food commercials influences children’s preferences and food requests, and that ads can also contribute to confusion among children about the relative health benefits of certain foods.”

Steyer recommends that parents “understand the incredible impact that media has on their children and set clear boundaries and limits,” including “how many hours a day will devoted to watching TV, playing an Xbox or IMing friends.” Styer also counsels parents to do their homework and “find out what’s in that movie or that TV show and understand.” Perhaps more important, “really beginning an ongoing discussion and dialog with them about media messages and images. If our kids become critical thinkers, they can decode some of those messages and images.”

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