Fast-food & other pranks: Why?
Risque behavior recorded in video-sharing or social-networking sites is not about the Web or technology so much as it's about age-old teenage pranks and dares. The latest high-profile example involved three bikini-clad girls who - apparently influenced by a YouTube video of a similar "exploit" at Burger King - "bathed" in a KFC dishwashing tub as re-recorded by NBC's Today Show. The difference here, of course - and where new technologies do have a role - is how extremely public these antics can become.
"Well, first let's look at the why," writes a mobile-communications blogger, pointing to another factor in all this self-exposure: our sexualized culture. "These girls have grown up on-screen, be it in home movies or MySpace profiles." Here's the most interesting part of the post: "Their lives are lived in the story - the telling and the showing. They also think that their value lies in their bodies. This is part of pop culture. Heck, it's almost an honor for actresses to pose for Maxim, Playboy and the like. But also keep in mind that girls probably don’t intend for these to go public (though they will, of course…)." Several thought-provoking points, there, including that last one about some video "actors" thinking they're just playing to their own circle of friends, not potentially everyone on the Internet and for virtually all time (there's more reflection on this at YPulse).
There's an inherent, important contradiction there, too - just acting out for one's friends but with the potential for overnight YouTube fame lurking in the back of one's mind. Being sex objects in a sexualized culture is only one possible element. Reality TV's insta-fame has been suggested as a likely factor, too. "Kids are getting all these messages saying, 'Expose, expose, expose'," social-media and digital-youth researcher danah boyd told me when I was researching our 2006 book, MySpace Unraveled. "If you don't, your friends will expose you. We're all living in a superpublic environment, getting the message that you have more power if you expose yourself than if someone else exposes you." A master of managing her superpublic is Taylor Smith, 18, described by the New York Times as "the most remarkable country music breakthrough artist of the decade." Is her very smart, open PR strategy what some teens are emulating (or vice versa!)?
For more about this pressure on teens to self-expose as always-on, one-person PR firms, see "Not actually 'extreme teens'."
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