Unlocking Creative Potential

Unlocking Creative Potential
By J.P. Isenberg|M. R. Jalongo
Pearson Allyn Bacon Prentice Hall

A story is told about a visiting efficiency expert who reported that one of the Ford Motor Company’s well-paid employees sat with his feet propped up on the desk and appeared to be daydreaming most of the time. Henry Ford reputedly replied that that was exactly how the employee looked when he had an idea that saved the company more than enough money to cover his salary in the years to come.

Valuing creative thought as Ford apparently did is a prerequisite to understanding it. Warnock (1977) says that being more creative is analogous to being more healthy. We do not ask, “Why become more healthy?” because being healthy is simply good. The same holds true for creativity: Once we understand it, we know that it is an end in itself, just like being healthy.

Unlocking creative potential largely depends on two sets of internal psychological conditions: psychological safety and psychological freedom (Rogers, 1991).

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