How Does Clothing Color Influence First Impressions?
Grade Level: 6th to 8th; Type: Social Science
The objective of this experiment is to determine if the color that a person wears when you first meet them influences your initial impression of their personality.
- Does color influence first impressions?
Does color influence the way that you perceive others? This experiment will investigate this idea by testing whether the color of clothing worn by a person influences others’ first-impressions of their personality.
- One volunteer
- 5-10 T-shirts, each a different color
- Male and female test subjects
- Recruit a participant to serve as your person making a first-impression.
- Create a survey to evaluate what others’ impressions are of your volunteer. Example questions could include:
- On a scale of 1 to 10, how outgoing is the person that you just met.
- On a scale of 1 to 10, how creative do you think that this person is?
- On a scale of 1 to 10, how smart is the person that you just met?
- Ask your volunteer to rehearse a prepared introduction. It should be very basic and should always be delivered to test subjects in exactly the same manner.
- Ask your volunteer to put on one of the colored T-shirts and introduce himself to a room of 20-30 test subjects.
- Ask the test subjects to take your survey.
- Repeat steps 4 and 5 with each of the colored T-shirts. Use a different set of test subjects for each experiment.
- Analyze your data. Did people always seem to have the same impression of your participant? Were there colors that seemed to alter test subjects’ perceptions of certain personality traits?
Terms/Concepts: color and first impressions
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