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Kids and Advertising: 5 Steps Parents Can Take to Fight Consumerism

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Check Your Own Ad-itude

Do ads for the latest Apple product have you reaching for your wallet? Are you fixed to the TV during the commercial breaks? Before you can help your kid get savvy about the tricks behind marketing, you need to take a look at your own consumption. Research advertisement psychology to gain some insight into how companies make money by manipulating an audience’s vulnerabilities. Ads selling cars or beauty products are the most obvious cases-in-point. Take a closer look and ask yourself, what is the company really promising with the product—just soft hair, or love and success too?