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Kids and Advertising: 5 Steps Parents Can Take to Fight Consumerism

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By Keren Perles

US companies spend over $15 billion annually on advertising to children. Ads are everywhere, from social media to TVs to billboards. “Marketing to children is a major factor in many of the public health and social problems facing children today,” says child psychologist Dr. Susan Linn. There’s no escaping advertisements in our consumer society, but these five steps will help you teach your kid to look at ads with a more critical eye.