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Kids and Advertising: 5 Steps Parents Can Take to Fight Consumerism

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Just Say No

It can be tough to tell your kid that he can’t have the latest toy he saw during a commercial, but a firm “no” is sometimes the only way to curb the harmful effects of advertisements on your little one. He may not be able to understand why at first, but giving him that new toy car because he “needs” it is actually reinforcing the marketing message. Help him build a fort out of recycled boxes or think of new games to play with the cars he already has instead.