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6 Ways to Promote Your Library

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3. Access Local Television, Radio, and Newspaper

The key to accessing this type of media is to write solid, exciting press releases: be brief, write eye-catching headings and subheadings, feature all the essential facts up front, get a good quote from your director or a board member, use catchy phrases, include graphics, and always add the library's mission statement at the end of every press release.