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Reading Advertisements Practice Exercises (page 2)

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Updated on Aug 25, 2011

Questions

  1. Which advertising technique is used in sentence 4?
    1. snob appeal
    2. bandwagon
    3. statistics
    4. ethics
  2. Which advertising technique is used in sentence 5?
    1. testimonial
    2. nostalgia
    3. fantasy
    4. statistics
  3. Which sentence promises something that is probably too good to be true?
    1. Sentence 3
    2. Sentence 6
    3. Sentence 7
    4. Sentence 8
  4. What does BetterX do?
    1. cures headaches
    2. balances your finances
    3. prevents insomnia
    4. the advertisement doesn't tell us

Answers

Exercise 1

  1. Snob appeal
  2. Fear
  3. Testimonial
  4. Bandwagon
  5. Nostalgia
  6. Humor
  7. Statistics
  8. Ethics
  9. Sense appeal
  10. Fantasy

Exercise 2

Answers will vary, but they might resemble these responses.

  1. Nostalgia: Our organic applesauce is made from apples and sunshine. That's a recipe grandma would approve of. Testimonial: I've been feeding my children organic applesauce for years. It's the only applesauce I trust.
  2. Snob appeal: Call us for all your home landscaping needs. We tailor every job to your exact needs to give you the best-looking lawn in the neighborhood. Fantasy: Trust our landscaping service to make a good impression. Because you never know who might drop by [the president, a celebrity, etc.].

Exercise 3

  1. b. Sentence 4 is a classic example of "everybody's doing it."
  2. a. Although this person is not a celebrity or an expert, it is still a testimonial. Testimonies from average people are effective for advertising because people tend to trust the recommendations of others. If your best friend says a new video game is really amazing, you are likely to believe it. In advertising, though, remember that the company ignores all the bad reviews of its product and only shows the good reviews. Testimonials might also be totally made up.
  3. d. Sentence 8 promises a free supply of the product, which is very unlikely to be true. In any promise of something for nothing, there is bound to be a catch.
  4. d. Sometimes advertisements focus on persuading you to like their image and don't even explain what they are selling. A critical reader will think, "What are they trying to sell me? Is it something I really need?"
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