Science project

How Does Color Preference Change with Age?

  • Does color preference change with age?
  • What are some reasons why color preference changes with age?

In this experiment, surveys will be used to evaluate whether color preference varies among different age groups. If differences are found, students will attempt to identify reasons why color preference might change as people get older.

  • Test subjects in a variety of age groups
  • Computer
  • Printer
  • Notebook for analyzing results

  1. Create a survey to give to your test subjects that analyzes their current color preferences. Example questions could include:
    • What is your favorite color?
    • What words come to mind when you think of this color?
    • Rate your preference of the color red on a scale of 1 to 10.
    • Rate your preference of the color green on a scale of 1 to 10.
  2. Distribute the survey to an equal number of males and females in a variety of age groups (eg, teens, college age, young adult, middle-age adults and older adults). Include approximately 50 test subjects in each age group.
  3. Analyze the surveys. What is the most common favorite color in each age group? Evaluate the percent distribution of favorite colors within each age group. Do you observe differences between younger and older groups of test subjects? What are some common words used to describe favorite colors in each age group? Based on these words, can you identify possible reasons that dictate why people prefer certain colors over others?

Example: You observe words like “fun” and “exciting” are used frequently to describe favorite colors in the group of teenagers, whereas words like “calm” and “relaxing” are used to describe favorite colors in your group of older adults. Based on this information, you might conclude that older individuals tend to prefer colors that have a calming effect and younger individuals enjoy colors that are vibrant and stimulating.

Terms/Concepts: color preference

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