How Does Personality Influence Movie Preference?

3.1 based on 36 ratings

Updated on Jan 16, 2013

Grade Level: 9th to 12th; Type: Social Science


This experiment will evaluate if personality affects the type of movies that people prefer.

Research Question:

  • Does personality affect a person’s movie preference?

Are certain types of people more likely to enjoy a comedy over a drama? This experiment will use a personality assessment and a questionnaire to try to identify whether personality influences movie preference.


  • Test subjects
  • Computer
  • Printer
  • Myers-Briggs personality test
  • Notebook for analyzing results

Experimental Procedure

  1. Design a questionnaire to assess movie preference. This survey should be designed to give you a clear idea of the type of movie genre (drama, horror, romantic comedy, sci-fi, etc…) preferred by each participant.
  2. Find the Myers-Briggs personality assessment online, and give it to many different teenagers and/or adults.
  3. Look for similarities or differences in the Myers-Briggs dichotomies (extroversion/introversion; sensing/intuition; thinking/feeling; judgment/perception) among test subjects that prefer certain types of movies. Are there certain aspects of the personalities of test subjects that correlate with their movie preference?

Example: Your personality analysis reveals that 60% of the participants that rated romantic comedies as their favorite genre of movie are perceivers, whereas only 20% of participants that rated horror as their favorite genre were found to be perceivers (versus judgers). From this information, you might conclude that perceivers are more likely to enjoy romantic comedies.

Terms/Concepts: Myers-Briggs personality test

References: The Myers & Briggs Foundation. “MBTI® Basics.”

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