Personality Profile of the Social Media Junkie

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Updated on Jan 13, 2014

Grade Level: 9th to 12th; Type: Psychology


In this experiment, students will evaluate test subjects to determine if certain personality traits are more common in frequent users of social media.

Research Questions:

Are frequent users of social media (e.g., Facebook and Twitter) more likely to be extroverted or introverted? Sensing or intuitive? Thinking or feeling? Judging or perceiving?

Social media sites like Facebook and Twitter have changed the way people communicate with one another. Individuals with specific personality traits may be more likely to embrace social media as one of their primary methods of interacting with others. In this experiment, students will investigate this theory by evaluating test subjects to determine if a person’s social media usage correlates with any of the Myers-Briggs personality types.


  • Computer
  • Printer
  • 20-30 test subjects
  • Myers-Briggs personality test
  • Notebook for analyzing results

Experimental Procedure

  1. Create a survey that will allow you to quantify the frequency of social media usage for each of your test subjects. Example questions could include: How many times do you “Tweet” in one day? How many Facebook status updates do you post every day? How many times do you comment on others’ Facebook posts each day? How often to do you “like” someone’s status or photo on Facebook? How many times do you visit Twitter and Facebook each day?
  2. Give the survey to many of your peers.
  3. Evaluate the surveys and divide your test subjects into two categories: “High Social Media Usage” and “Average/Low Social Media Usage.”
  4. Find the Myers-Briggs personality assessment online and give it to the test subjects in each group.
  5. Look for similarities or differences in the Myers-Briggs dichotomies (extroversion/introversion; sensing/intuition; thinking/feeling; judgment/perception) among test subjects within each group. Are there certain traits that are very common in your test subjects who use social media the most?

Terms/Concepts: Myers-Briggs personality test; social media

References: The Myers & Briggs Foundation. “MBTI® Basics.”

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