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Gregory Goff

Gregory Goff CEO

Greg has built a career of bringing great web products to consumers and in particular parents and families.

In the past decade Greg has held leadership positions in several companies that have launched successful web sites. Among the web efforts he has led includes launching what became Greg was a member of the executive team that launched, the leading resource for new parents and expectant moms. Greg led the Motor Trend Automotive Group to a leadership position in the new car shopping market, and recently cofounded, a service that helps parents by providing online access to their kid's health records.

As a father of two school-age girls. the son of a grade school teacher, and a seasoned leader of successful web products, Greg brings his passion to make the premier resource for parents of school-age kids.

Todd Schwartz Chief Revenue Officer

Todd previously served as Executive Vice President of the IPG Media, Search Marketing Services unit where he built the team and developed a plan to consolidate the holding company's search engine marketing practice, offering tools and services to all IPG agencies. Prior to IPG, Todd co-founded and launched directMASS, a search engine and interactive marketing firm offering companies a full suite of search engine marketing services. The company was acquired by Refinery Inc., an interactive agency based in Philadelphia, Pa. in 2005.

Before directMASS, Todd served as Director of Sales for Ask Jeeves in the New York City office where he helped build a top-notch sales force, developed key strategies and implemented tactics to propel Ask Jeeves into a market leader position. Prior to his work at Ask Jeeves, Todd helped launch Rotomedia, a small advertising sales start-up, acquired by Ask Jeeves in 1999. Todd has also served as an adjunct lecturer at Columbia University and received his B.A. from the University of Maryland.

Robert Brown CTO, VP of Design & Development

Bob Brown brings over 25 years of experience in science, technology and user experience to the task of leading Design & Development at Prior to joining the company, Dr. Brown was the VP of Research and Development at Visible Path, and before that the VP of Product Development at Model N, where he lead the effort to create what is now the flagship product line of that company. Prior to Model N, Bob was Vice President of Engineering at Blue Martini Software, one of the fastest growing software companies of the 1990s. Bob started his professional career as a research scientist at RIACS, a research institute at NASA Ames Research Center, followed by 10 years in architecture and management at SGI, where he lead product efforts in scientific visualization, 3D graphics, and animation. Bob holds a B.A. in Mathematics with a minor in Psychology from Ohio Wesleyan University and a Ph.D in Computer Science from Purdue University and has published numerous articles in conference proceedings and journals, including Scientific American and IEEE Computer.

Bob is also a regular exhibitor at the annual northern California Maker Faire.

Danielle Wood VP of Content

A publishing industry veteran, Danielle's writing has appeared in a number of newspapers and magazines, including Newsweek, Stanford Magazine, Christian Science Monitor, Plenty, and others. Before becoming a writer, Danielle worked as the Director of Publicity for Sterling Publishing. The proud mom of a precocious preschooler, she is all too familiar with the challenges of potty training and the intricacies of reverse food psychology. Pre-child, she traveled the world with a backpack, reporting on her adventures as Editor of the now defunct Emergency A very popular website, it was featured in magazines across the world, including Hong Kong's South China Morning Post, India's The Week, and England's Create magazine. Danielle has worked for a children's educational software company and written several books, including, The Uncollege Alternative, a guide for high school and college students considering taking time off. She has lectured on this topic at schools, home schooling conferences, and elsewhere and been interviewed everywhere from NPR to The Boston Globe. Danielle is a graduate of Harvard University, and has been an alumni interviewer for her alma mater for 8 years.

Rich Yang Chief Marketing Officer

Rich Yang joined in 2011 with almost 20 years of marketing and product management experience. Most recently, Rich was Head of Small Business Marketing at Visa, Inc., where he launched Visa's first social network, the Visa Business Network in partnership with Facebook.

Before Visa, Rich led marketing for some of Intuit's largest and fastest growing products while also managing key Telesales, Retail and Web channels. He previously held product and marketing leadership roles at CBS MarketWatch (acquired by Dow Jones), Charles Schwab, and Clorox.

Rich holds an M.B.A. from the Harvard Business School, and dual-degrees from the University of Pennsylvania in History and Finance. He is actively involved in his two daughters' schools and enjoys coaching his daughters' soccer teams.