National Institute on Media and the Family

About Us

Since 1996, the National Institute on Media and the Family has worked tirelessly to help parents and communities “watch what our kids watch.” The National Institute on Media and the Family is the world's leading and most respected research-based organization on the positive and harmful effects of media on children and youth. The National Institute on Media and the Family is an independent, nonpartisan, nonsectarian, and nonprofit organization that is based on research, education, and advocacy. Its MediaWise movement is being adopted in communities throughout the country to help families make wiser media choices and encourage parents to “Watch What their Kids Watch.”