Does anyone have any ideas for ways to educate people on the ease and necessity of recycling?
I am looking for ways to educate people in the Omaha Metro area on the ease and necessity of recycling. We have a small, fairly new recycling company for people living in apartments and condos. The more they recycle the more points they earn. The points can then be redeemed for money saving coupons for things they already buy at places they already shop. We are currently diverting thousands of pounds of trash from the landfill! We need to spread the word and get more people to understand the importance of saving our planet.
Hello, Congrats on diverting so much poundage from the landfill! That's great! To help answer your question, I have many questions for you. For instance...
How are you making it easy for people to recycle? You described what you are giving people if they recycle, but didn't mention how you are making the process of recycling easier for the people you want to participate in your coupon program.
Are you distributing flyers, postcard mailers or door knob hangers that educate local residents about what can and can't be recycled? Have you done any outreach to local property management firms to solicit their involvement in educating residents? Have you taken out any ads in local newspapers or the Apartment Finder booklets? Have you uploaded any YouTube videos demonstrating how easy it is to recycle (and again, what can and can't be recycled)? Or have you linked to any of those videos from your organization's website? Have you contacted the local cities about collaboration on educating residents? Our city produces a newsletter and a booklet that are sent to local residents (and in which important and fun programs are highlighted). Have you done any outreach to local TV and newspaper reporters to get media coverage of your program? Have you attended local events where you'd reach your target market and could deliver your organization's key messages? Have you compiled and shared testimonials from people who have already recycled, and/or saved money through your program? Have you set up a Causes or Fan page on Facebook? How about a Twitter stream? Have you contacted the local schools and/or PTAs to see if they'd be interested in getting involved in the program, and/or help spread the word? These are some of the tactics I would consider if I needed to raise public awareness about the ease and benefits of recycling.
I'm also including below a link to a fun, related activity you could share with folks via a brief description and link in an electronic newsletter. For reprint permission, use the on-site Contact Us form (linked below) to submit your request. Thanks for asking!
Show them that green living doesn't mean their existence has to be dull. We waste too much on a daily basis and rarely look back. However, it's not too hard to recycle, save water and electricity. If your friends don't care about the environment, help them understand that being efficient with resources will benefit their pocket. I know a great article that will be useful in your case: