Hi sastra_001,
It's so important that kids develop steady and consistent ready habits in order to be succesful learners, so I think it's great you asked this question!
At my home, my sister and I were encouraged to read from when we were very young. Some of things my mother did were explicit, like reading to us at bedtime and taking us book shopping as a reward for good behavior. We would go to a bookstore downtown and make a whole day of it, eating lunch at a favorite restaurant and getting ice cream after. But mostly, I think I learned to value to reading because my parents modeled good reading habits for us all the time. Simple things like switching off the TV and reading a book instead, getting newspapers and reading interesting articles (and even funny advertisements ) aloud to us. Leave a lot of interesting reading material around the house and set aside time in your day to read, and your kids might find it easier to get into the habit.
I found a couple of articles that might be useful to you. Good luck!
http://www.education.com/reference/article/Ref_20_Ways_Parents/
http://www.rif.org/parents/tips/tip.mspx?View=18