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Q&A: Have You Checked Your Child's Digital Footprint? (page 3)

— iKeepSafe Internet Safety Coalition
Updated on Feb 11, 2010

Q:  What is a "reputation defender?" 

A:  A reputation defender is someone who works for ReputationDefender, a company that has done pioneering work in the online reputation management space.  They do three primary things - find every piece of content that comprises the digital footprint of an individual, work to get unwanted or inaccurate content removed from the Internet so that it's not damaging to the individual, and enable individuals to gain greater control of how their digital footprint looks to search engines when their peers search for them.

Q:  If someone post a slanderous profile of me or my child  on the Internet, how can I both delete it publicly, but also preserve it as evidence for legal action?  

A:  This is a great question.  First, take a screen shot of the profile, using Microsoft Windows utilities or by using the Grab application if you use a Mac.  Then, continue to work toward the removal of this slanderous profile once you have saved and backed-up the screenshot, either by contacting the site that houses that profile or by working with a company that does this sort of thing professionally.  

Q:  What should I know about "digital footprints" and online reputations?

A:  It's highly important that everyone start to get firm understanding of their own digital footprint and that of their children.  Set aside the time necessary to do extensive searches of yourself and your children, understand the context of the content you find, and make sure that none of this information is inaccurate or hurtful to you or your family in any way.  It's a time commitment, to be sure, but absolutely necessary.  There are companies that exist that can take much of this off your plate, should you not have the time to do it on your own.  However, it's a great opportunity, either way, to open up a dialogue with your spouse or child on the importance of their digital footprint and how to keep it positive!

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