Evaluating Advertisements - A Newsletter for Parents of Fifth Grade Children

Evaluating Advertisements -  A Newsletter for Parents of Fifth Grade Children
Iowa State University Extension

What Do You Think?

Darcy is looking through her favorite magazine. She says to Mom, "This ad shows lots of really cool t-shirts. Can I order some? It says I get two for the price of one." Mom takes the magazine and says, "Darcy, let me take a look at the ad."
(See end of newsletter for a possible answer.)

By the end of a day you've been bombarded with advertising from all directions. You are exposed to these messages via TV, radio, newspapers, magazines, pamphlets, handouts, billboards, signs, displays, posters, and flyers in the mail.

The companies, organizations, and people who advertise spend lots of money to research their potential customers. They know how to produce ads that encourage you to buy their product or service.

Adults are able to look at or listen to ads, seek other information, and make decisions. But, children need help in learning to evaluate ads. Teach them to be skeptical.

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