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Kwanie Many kids want to have all of the "it" playthings and clothes they see in ads, store aisles, or their playmates' toy bins. And as they get older, kids often think they need more and more of the very best brand-name gadgets, gizmos, and garb to make them happy. But a new study shows that kids who feel good about themselves are far less likely to be materialistic — to feel like they need or even want all of that "stuff."
In a two-part study of students ages 8-18, researchers found that low self-esteem boosts materialism, whereas raising self-esteem makes materialism plummet.
For the first part of the study, the researchers assessed the self-esteem of 150 kids and teens by giving them index cards to describe how they feel about themselves (for example, "I feel good about myself" all of the time, most of the time, sometimes, or never). Then they asked the kids to make a collage, using words and phrases the researchers provided to describe what makes them happy (like "money," "popular brand names," "being with friends," "getting good grades," "basketball," "mom," etc.).
In part two of the study, the researchers conducted the same tests in 105 kids in the same age groups. But before the self-esteem and materialism tests, some of the kids were given a paper plate with positive comments (like "fun," "pretty," "smart," "funny") written about them by their peers. The researchers discovered that this one small gesture boosted early adolescents' self-esteem and totally shifted their expressions about materialism, too.
As previous studies have shown, the researchers also found that kids' self-esteem goes up from late childhood to early adolescence and then declines during the teens, when kids are dealing with all kinds of changes and emotions. And when kids become teens, they may start placing extra value on possessions to cope with common feelings of low self-esteem and insecurity, as well as to express their sense of self to others.
But the researchers found that even the most basic actions to boost a child's self-esteem can make a huge impression on how kids feel about themselves and how much importance they place on material things.
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Note: All information is for educational purposes only. For specific medical advice, diagnoses, and treatment, consult your doctor.
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