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School Age Children: Ages 6 - 10 (page 2)

Center on Media and Child Health

Advertising

Research has shown that around age seven, children begin to understand the purpose of advertising. They realize that commercials are shown to get them to want to buy things.

This is the perfect time to introduce media literacy to your children. They will feel empowered by knowing the "tricks" behind advertising.

CMCH also recommends that a good way for parents to limit exposure to commercials is by using VCRs and DVRs.

  • See tips for preventing the negative effects of advertising

Computers and the Internet

At this age, parents are likely to allow their children to use the computer without their supervision. While educational games and the research possibilities of the Internet are good benefits of using computers, parents and children need to practice Internet safety to avoid the many risks of using the web.

Some candy and junk-food companies have websites with computer games that advertise their products. This is called "advergaming," and parents should be aware that children may be attracted to these sites.

Video Games

School age children often enjoy playing video games, especially with their friends. These games are easy to learn and players are rewarded for their skills, getting new codes and new levels as they go.

As we mentioned with television, parents need to monitor how much time their children spend playing video games. Since children of this age group are now in school, they understand the concept of weekdays versus weekends. This is the ideal time to establish time limits.

Additionally, parents need to monitor the kinds of games their kids are playing. Violent video games teach that violence is an acceptable way to solve problems.

Music

Children of this age will likely enjoy listening to popular music on the radio and to music that they own. They may start asking for an iPod, a walkman, or another personal music player. As with television, be aware of the content of the music they listen to by listening to the lyrics to make sure they are consistent with your family's ideals.

  • See tips for enjoying music safely
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