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Putting Story Structure to Work (page 2)

By Daniel T. Willingham
John Wiley & Sons, Inc.

Putting Story Structure to Work

My suggestion to use the Japanese point of view of Pearl Harbor doesn't mean that the American point of view should be ignored or deemed less important. Indeed, I could imagine a teacher in the United States electing not to use this story structure precisely because it takes a Japanese point of view in a U.S. history class. My point here is that using a story structure may lead you to organize a lesson in ways that you hadn't considered before. And the story structure does bring cognitive advantages.

Using storytelling to teach history seems easy, but can you really use a story structure in a math class? Absolutely. Here's an example of how I introduced the concept of a Z-score—a common way to transform data—when I taught introductory statistics. Begin with the simplest and most familiar example of probability—the coin flip. Suppose I have a coin that I claim is loaded—it always comes up heads. To prove it to you, I flip the coin and it does indeed come up heads. Are you convinced? College students understand that the answer should be no because there is a fifty-fifty chance that a fair coin would have come up heads. How about one hundred heads in a row? Clearly the odds are really small that a fair coin will come up heads one hundred times in a row, so you'd conclude that the coin isn't fair.

That logic—how we decide whether a coin is fishy or fair—is used to evaluate the outcome of many, if not most, scientific experiments. When we see headlines in the newspaper saying "New drug for Alzheimer's found effective" or "Older drivers less safe than younger" or "Babies who watch videos have smaller vocabularies," these conclusions rest on the same logic as the coin flip. How?

Suppose we want to know whether an advertisement is effective. We ask two hundred people, "Does Pepsodent give you sex appeal?" One hundred of these people have seen an advertisement for Pepsodent and one hundred have not. We want to know if the percentage of people in the saw-the-ad group who say it gives you sex appeal is higher than the percentage in the didn't-see-the-ad group who say it gives you sex appeal. The problem here is just like the problem with the coin-flip example. The odds of the saw-the-ad group being higher are around 50 percent. One of the two groups has to be higher. (If they happened to tie, we'd assume that the ad didn't work.)

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