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Violence in the Media (page 3)

By J. Gonzalez-Mena
Pearson Allyn Bacon Prentice Hall

Television is a powerful teaching tool because it is in virtually every home across the nation. Whether you’re focusing on the negative or the positive effects, or both, it’s easy to see that television viewing influences the knowledge, behavior, and attitudes of children. If the lessons are to be beneficial, the positive aspects of the medium must be emphasized and attention must be paid to the negative, because unmonitored watching can teach racial and gender stereotypes, ideas about sexual relationships, and aggressive sexual behavior (Signorelli & Morgan, 2001), as well as general aggression and violence—all while commercially exploiting young children. When adults concern themselves with what children are watching and for how long, TV can be a teaching tool. The tool works best when adults watch with children, explaining to the children what they don’t understand and putting a moral light on what children watch. To be an effective early teacher, television must increase developmentally appropriate and growth-enhancing options for children. In addition, parents must become aware of its potential—both good and harmful. A strong campaign of parent education is needed. Imagine the good that could come of a national conference on children’s television that could provide opportunities for media representatives to talk with children’s advocates, educators, parents, and sponsors about television strategies to work for the good of children and society (Boyer, 1991).

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