Violent Video Game Labels Actually Attract Kids

Violent Video Game Labels Actually Attract Kids
photo by: Mngilen
The Nemours Foundation

Parents are unlikely to be surprised to learn that putting mature ratings on video games with objectionable content only makes kids want to play them even more.

Still, a new study is the first to officially point out that restrictive age and violent-content warnings make blood-and-gore games more appealing — not less — to minors. As with raunchy TV shows and movies, the lure of viewing something off-limits tends to increase kids' demand for it.

In the study, researchers asked 310 Dutch children ages 7 to 17 to read fictitious game descriptions and rate how much or how little they wanted to play each game. In every group, the more objectionable the content, the more kids wanted to play it.

To counter kids' enthusiastic interest in "forbidden fruit," as the researchers called the games, they recommend that:

  • kids not be allowed to buy their own games
  • parents and doctors be aware of telltale signs of problem video-gaming (such as a drop in grades)
  • the classification system be rethought, as it currently makes M-rated (appropriate for those 17 and older) games "unspeakably desirable" to kids
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