Lesson Plan

Promoting Products

This authentic writing experience incorporates advertisements. Students will write a persuasive essay that contrasts two products using pros and cons.
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Learning Objectives

Students will organize and write a persuasive essay. Students will name the pros and cons of specific products in their written essays.


(5 minutes)
  • Ask students to recount commercials or advertisements they have recently seen. If desired, display several examples of advertisements on an interactive whiteboard.
  • Using one of those products, ask students, "Why should someone buy this product? Why shouldn’t someone buy this product?"
  • Tell the students that they will be learning how to write a persuasive essay about two products.