Lesson plan

Promoting Products

This authentic writing experience incorporates advertisements. Students will write a persuasive essay that contrasts two products using pros and cons.
Grade Subject View aligned standards

Students will organize and write a persuasive essay. Students will name the pros and cons of specific products in their written essays.

(5 minutes)
  • Ask students to recount commercials or advertisements they have recently seen. If desired, display several examples of advertisements on an interactive whiteboard.
  • Using one of those products, ask students, "Why should someone buy this product? Why shouldn’t someone buy this product?"
  • Tell the students that they will be learning how to write a persuasive essay about two products.
(20 minutes)
  • Select two products that are similar, but different. For example, choose two separate drinks, such as contrasting orange juice and coffee.
  • Tell the students that a pro is positive and gives a supporting reason. A con is negative and argues against something.
  • Using an advertisement of choice from a magazine or a visual image online, guide the students through listing the pros of buying one of the products. On a whiteboard, create bullet points of the pros of buying and using that product. Below each bullet point, use dashes to show how to add additional examples and explanations with each point.
  • Select a separate product and model the same process with the cons of buying a different product.
  • Direct students attention to outline of essay written on the board or interactive whiteboard.
  • Model the process of using both sets of notes to construct paragraphs that are jointed to create an essay that persuades and contrasts two separate products.
(15 minutes)
  • Divide students into small groups of three or four.
  • Distribute magazines and have students look through the magazines and list products that they would like to write about in their journals.
  • Ask the students talk about their products in a small group and discuss pros and cons of each product they have chosen.
  • Ask the students to work as a small group to generate a list of pros for one product and a list of cons for another product in their journals.
  • Invite students to share their ideas with the class.
(20 minutes)
  • Ask students to choose two products that are similar, but different. If desired, provide a sample list from the supplemental resources for the students to choose their product.
  • Distribute the Persuasive Products worksheet and ask the students to complete the outline for their essay plan. Tell the students that they should write to persuade the reader to buy a certain product and to not buy another product.


  • Instead of having students compare two different products, have the students use one product and write alternate opinion essays of the same product.
    • For example, one essay would show an opinion why someone should buy a product. The other essay would show an opinion why someone shouldn’t buy that same product.


  • Provide students with sentence frames or sentence starters to introduce opinions.
  • Provide students with a word bank that has words that can be used in persuasive writing.
  • In place of using an advertisement from a magazine during the teacher modeling section, use a commercial of your choice. Commercial clips can be found on YouTube or as suggested below.
  • As an alternative to the introduction, share an advertisement picture on a Google doc. Invite students to comment on the picture with their opinions.
(15 minutes)
  • Tell the students that they need to complete a quick write in which they write about the pros or cons of a product.
  • Distribute the To Buy or Not to Buy? worksheet and have the students plan and write a persuasive paragraph.
(5 minutes)
  • Review the process of creating a persuasive essay using two different products.
  • Have the students pass their Persuasive Products essays to the left or right for other students to read their writing.
  • Conclude with a class discussion that includes their observations.

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