In this cool psychology experiment, study how companies air commercials to strategically advertise to viewers who will buy their products.

This science fair project teaches kids experimental design and how to test if subjects can really sense if they are being watched.

This science project allows students to study the psychology of happiness.

The objective of this sociologically-inclined experiment is to evaluate whether kids' toy preferences are hardwired or develop as they grow.

This experiment tests which gender is better at catching how a magician performs his tricks.

This science fair project idea explores whether dogs do look like their owners.

Do males really prefer listening to male than female singers? Find out when exploring this science fair project!

Explore the negative and positive consequences of stereotypes.

This science fair project idea explores if people with cool skin tones prefer cool colors and people with warm skin tones prefer warm colors.

This project examines whether humans can intuitively grasp numeric values greater than three.

In this fun experiment, learn about brand awareness and the influence of media on children by testing logo recognition in different age groups.

This project examines the phenomenon of using a mirror to trick a person's brain into experiencing sensations in body parts not actually affected.

This project investigates whether chewing gum can help a majority of people with focus and concentration.

This project explores whether music affects the growth and health of plants.

Explore the neural and mental mechanisms at play in mental imagery.

This science fair project evaluates the suggestibility of males versus females in copying the actions of those around them.

This experiment investigates whether the Ranschburg Effect is observed more frequently in older or younger adults.

This project will explore whether music influences physical endurance.

Science fair project that determines the effect of concentrated mental effort on physical performance levels.

This experiment explores how listening in to a one-sided conversation affects concentration.

We're all familiar with the idea that some songs âget stuck in your head.â This experiment explores the validity of that claim.

In this science fair project, students investigate how different colors influence appetite.

Science fair project which determines whether people are more likely to follow rules if they are easy to understand.

Make thinking about college fun by working with your teen to design and plan a Road to College board game.

This experiment will explore the possibility of a connection between lunar cycles and how humans are affected.

This project explores whether there is an effect on people, including heart rate and self-expressed mood, when they are exposed to different types of music.

This experiment will investigate whether reward or punishment is more apt to motivate people.

Kids often ask, "how tall am I?" This science fair project seeks to determine how well kids can guess their own heights.

This experiment uses personality assessments to evaluate if certain personality traits are more common in people with unusual first names.

This project examines whether people's taste perception is influenced by what they see.