Determine if it is easier to memorize colors, words, words in phrases, pictures or numbers. Determine at when retention rate in each category is the best.

Discover whether the color of text correlates with ease and speed of reading.

How well can people recall what they have observed. Test your knowledge in this fun experiment.

Students identify variables that affect the duration of high school romances and analyze data to predict the success or failure of ongoing relationships.

In this fun experiment, learn about brand awareness and the influence of media on children by testing logo recognition in different age groups.

Help your fifth grader create an art card that celebrates the enduring values of Passover.

This activity with add some fun and education to long car trips. Perfect for family vacations!

Learn about our cognitive capacity of attention and to learn about factors that influence attention.

Explore the relationship between personality traits and birth order effects.

Learn about our response to scents that existed in our environment over evolutionary time and consider why scents might affect our mood state.

Explore the neural and mental mechanisms at play in mental imagery.

Can playing video games trigger an adrenaline rush even though there's no real danger? In this cool experiment you'll learn all about how fight-or-flight works!

Learn the chemistry and physics of the brain, how our nervous system work. Demonstrate that the brain is an electrical and chemical machine.