Word color association is just a fancy way to talk about the way we connect colors with words.

What's the science behind those out-of-sight roots? Find out if you can trick roots into growing in different directions.

This project examines whether people's taste perception is influenced by what they see.

This science fair project idea investigates how optical distances change the apparent size of an object as seen through a magnifying lens.

This fun experiment provides a concrete and visually striking illustration of photosynthesis.

It's rhyme time! With this science fair project idea, your child will find out which words can be considered easy rhyming words, and why.

Can you imagine a sky filled with bright, colorful bubbles? Make this whimsical scene come alive with bubble science!

Is it a square or a circle? See if you can trick your friends with this zany science project!