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Word Color Association: Are You Feeling Orange?
What does happy look like? Is it a bright color like yellow or a deep purplish-blue? Colors are everywhere we look, and sometimes our brains like to link up colors with emotions. Have you ever heard someone say they were "green with envy" or "feeling blue"? That's color association at work! Word color association is just a fancy way to talk about the way we connect colors with words.
Do all people connect the same colors with the same words?
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