Word color association is just a fancy way to talk about the way we connect colors with words.

This experiment investigates whether font choice affects peoplesâ ability to remember the information that they read.

Let your kid experiment with textures among fabric and other materials that are smooth, rough, soft, or slippery—and then they'll make a texture book!

Science fair project that examines search engine optimization, internet search trends using a statistical study of searched keywords.

This science fair project idea investigates how optical distances change the apparent size of an object as seen through a magnifying lens.

This fun experiment provides a concrete and visually striking illustration of photosynthesis.

Learn about our cognitive capacity of attention and to learn about factors that influence attention.

The objective of this science fair project idea is to determine if sound travels best through the air, water or a solid.

Observe how your brain works while it is focused on one thing, and how it works while you are distracted by another thing.

This interactive project invites science fair-goers to participate in examination and recording to demonstrate the importance of firsthand observation.

How do search engines work? What makes various search engines different? This project delves into the world of web crawlers, caching, indexing and algorithms.

This science project idea determines how people recognize words while reading.

This science fair project idea investigates which objects float and sink in honey, water, and oil.

It's rhyme time! With this science fair project idea, your child will find out which words can be considered easy rhyming words, and why.

Do dogs understand English? Kids will find out with one of our favorite dog science fair projects that tests how dogs process human language and other cues.

This experiment determines the distribution of darts around a bulls eye to simulate the probability of an electron's location in its own cloud of electrons.

This science fair project idea researches the different layers of the atmosphere and creates a visual representation of the atmospheric layers.

This science fair project idea explores the fastest average speed a human can talk.

Test of the effect of exercise on rote memory. Prepare a single list of 40 randomly chosen words. Have volunteers recall as many words as possible.

This science fair project idea discovers whether plants grow best in chemical fertilizer, organic fertilizer, or with no fertilizer at all.

The objective of this science project is to determine whether the brain first processes colors, shapes, or words when given conflicting messages.

This science fair project idea determines which brand of batteries have the longest life.

The objective of this science fair project is to observe the differences in heat absorption for darker colors vs. lighter colors.

What is persistence of vision? With this hands-on science fair project idea, students will demonstrate this cool and dramatic phenomenon in their own classroom.