Science project

Cuteness Factor: How do we perceive cute?


  • PowerPoint, Keynote - slide show presentation software.
  • Operation (Milton Bradley) - sold at most superstores and toy stores.
  • Female and male subjects.

Experimental Procedure:

  1. From your background research develop a high cuteness and low cuteness slideshow.
  2. Formulate your questionnaire. This can be modeled from Sherman, et al. 2009.
  3. Choose your subjects. Include both males and females with at least 10 of each from the same age group (i.e. 15-18, 19-25, 26-35). To test the affect of age you can also recruit younger age groups (5-10, 11-14).
  4. Assign half of the participants to the high cuteness group and the other half to the low cuteness group.
  5. Have each subject play a game of Operation. Scores are based on the number of organs removed successfully in the time allotted.
  6. Have each subject view his or her respective slideshow.
  7. Following the slideshow have each subject answer the questionnaire.
  8. Have each subject play another game of Operation.

Terms/Concepts: What constitutes cute?; What is the evolutionary significance of our perceptions of cuteness? ; How our emotions affected by cuteness?; Cute Cues; Konrad Lorenz


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